FOI Request LEX4616

Date: 2023

The released documents associated with FOI request LEX4616 provide comprehensive guidelines for the Australian Electoral Commission's (AEC) communication and visual identity.

Main Purpose of the FOI Request

The FOI request aimed to obtain internal guidelines and policies related to the Australian Electoral Commission's (AEC) writing style, publishing, and overall visual identity (branding).

Documents from the FOI Request

The released documents include:
* LEX4616 – Schedule: An index listing the documents provided.
* AEC Writing Style: A document outlining guidelines for written communications.
* AEC Visual Identity Guide (Brand Guidelines): A comprehensive manual detailing the AEC's corporate brand and visual standards.

(Note: "Publishing Guidelines" and "Visual Identity" were listed in the schedule but their content appears to be integrated into the "AEC Writing Style" and "AEC Visual Identity Guide" documents provided.)

Main Content from the FOI Request Documents

The documents provide detailed instructions for maintaining a consistent, clear, and professional image for the AEC across all its communications.

1. AEC Writing Style
This document focuses on clarity, tone, and inclusivity in written communication:
* Clarity and Conciseness: Emphasizes writing in clear, concise, and direct language, recommending sentences of 20 words or less.
* Audience and Tone: Advises adapting tone (formal/informal) based on the audience (internal/external) while maintaining an active, accurate, accessible, inclusive, objective, and impartial voice.
* Inclusive Language: Provides specific guidance on using respectful terminology, including:
* Aboriginal and Torres Strait Islander Peoples: Preferring "Aboriginal and Torres Strait Islander peoples" (capitalized and plural when referring generally) and capitalizing terms like "Elders," "Traditional Owners," and "Country." It clarifies that "Indigenous" should generally not be used as a standalone term for both groups.
* Gender-Neutral Language: Recommending terms like "chairperson" instead of "chairman" and using gender-neutral pronouns (e.g., they/them) when gender is not specified.
* Person-First Language for Disability: Advocating for phrases like "people with disability" instead of "disabled people" and avoiding euphemisms.
* Avoiding Emotional Language: Cautioning against emotive terms such as "suffering from" or "afflicted with."
* Grammar and Formatting: Covers rules for abbreviations, acronyms (spell out on first use, then use acronym in brackets), numbers (spell out 0-9, use figures for 10+), percentages (spell out "per cent" in body text), decimals, and proper referencing for official acts and bills.

2. AEC Visual Identity Guide (Brand Guidelines)
This guide sets the standards for the AEC's visual presentation:
* Core Brand Elements: Identifies the AEC logo, AEC purple color, AEC voice, specific typography, and custom graphic devices (e.g., angled banner, speech bubble) as key recognizable elements.
* Mandatory Elements: Stipulates that the AEC logo and URL (aec.gov.au) must appear on all external AEC communications.
* Logo Usage: Provides strict rules for logo application, including preferred color (AEC purple on a white background), minimum size (45mm width), and required clear space. It explicitly prohibits altering, stretching, cropping, placing on an angle, or using the logo on busy backgrounds.
* Secondary Logos: Details how the AEC logo should be used in "lock-ups" with the Australian Government Coat of Arms or State logos, emphasizing visual balance.
* Event Logos: Explains that specific event logos (e.g., for elections or referendums) are distinct but must not replace the main AEC logo and should adhere to a consistent style, color palette, and font.
* Colour Palette: Establishes a primary color palette (dominant purple, supported by blue and grey) and a limited secondary palette, all designed to comply with WCAG 2.0 Accessibility Guidelines.
* Typography: Specifies Helvetica Neue LT Std as the primary typeface for headings and body text, Arial as a secondary typeface, and Roboto for web content.
* Visual Content (Photography, Videography, Illustrations, Icons): Provides guidelines for visual content to reflect AEC business and diversity, be professionally produced, use brand colors, and adhere to specific style templates.
* Digital Presence: Ensures all AEC websites, apps, and social media content maintain a consistent visual identity focused on accessibility, functionality, and usability.
* Branding Exceptions: Outlines specific situations where deviations from the corporate brand guidelines are permitted, such as approved internal campaigns or designated AEC programs (e.g., Education, Indigenous Electoral Participation Program, Indigo Program), provided they meet certain criteria and maintain a clear link back to the core AEC brand.

AI Generated

The provided FOI documents, primarily excerpts from the Australian Electoral Commission (AEC) Writing Style Guide and Visual Identity Guide, offer valuable insights into the government's approach to communication, with notable alignments with progressive values, particularly in the realm of social justice and civil liberties.

Key Progressive Alignments:

Social Justice through Inclusive Language:
- Gender Equity: The AEC explicitly mandates the use of gender-neutral language ("chairperson" instead of "chairman/chairwoman," "they/them/their" pronouns when appropriate) and cautions against gendered occupational stereotypes. This actively promotes gender equality and civil liberties by affirming diverse identities and reducing discriminatory language.
- Indigenous Recognition and Respect: A strong emphasis is placed on respectful and inclusive language for Aboriginal and Torres Strait Islander peoples. Guidelines specify the use of capitalised and plural forms like "Aboriginal and Torres Strait Islander peoples," or "Indigenous Australians," and advocate for capitalising "Elders," "Traditional Owners," and "Country." Critically, it advises seeking local community advice when referring to specific Indigenous groups, and clarifies that Indigenous peoples are generally not considered part of "culturally and linguistically diverse (CALD)" communities – a nuanced approach that respects distinct cultural identities. This demonstrates a commitment to reconciliation and cultural sensitivity, core tenets of social justice.
- Disability Inclusion: The documents mandate "person-first language" (e.g., "people with disability" rather than "disabled people") and explicitly prohibit euphemisms or emotional language ("suffering from," "afflicted with"). This progressive stance promotes dignity, respect, and challenges ableist biases, directly supporting the civil liberties and rights of people with disabilities.
- LGBTIQ+ Acceptance: The guidance to use "LGBTIQ+" or "LGBTIQ+M" for "other sexual identities" explicitly acknowledges and validates diverse sexual orientations and gender identities, aligning with progressive efforts to ensure full civil liberties and social acceptance for all individuals.
Civil Liberties through Accessible and Impartial Information:
- Clarity and Participation: The AEC's commitment to an "active, accurate, accessible, objective and impartial" voice ensures that electoral information is clear and understandable. This direct and plain language approach (e.g., using "straight-forward, familiar language" and "short, concise sentences") is crucial for empowering all citizens, regardless of their literacy level or background, to participate effectively in democratic processes, thereby upholding fundamental civil liberties.
- Transparency: By mandating clear communication guidelines, the AEC aims to ensure public information is easily digestible and transparent, fostering informed public engagement.
- Universal Access: Visual identity guidelines promoting WCAG 2.0 Accessibility compliance for colour palettes suggest an effort to ensure information is accessible to individuals with visual impairments, expanding civil liberties by reducing barriers to information.

Areas with Limited or No Information (from a left-leaning perspective):

Wealth Distribution & Corporate Influence: The documents offer no direct insights into issues of wealth distribution. While they touch on "sponsorships/partnerships" as exceptions to standard branding (page 17), providing flexibility for external entities, the documents do not elaborate on how these relationships are managed or if they could lead to undue corporate influence on AEC messaging or operations. A left-leaning analyst might note this as a potential blind spot, requiring further scrutiny.
Environmental Impact: These specific documents do not contain any information related to environmental policies or their impact.
Critique of Standardization (Minor Deviation): While promoting clarity and consistency is generally positive, a critical left-leaning perspective might occasionally question whether an overly rigid adherence to a singular "voice" and "visual identity" (as emphasized by the branding guidelines) could, in other contexts, inadvertently stifle diverse expressions or critical internal voices within government communication. However, in the context of an electoral commission focused on impartial public service, this is a minor concern compared to the significant progressive alignments.

In summary, the FOI documents highlight the Australian government's positive strides in promoting inclusive and accessible public communication, strongly aligning with core progressive values related to social justice and civil liberties. They serve as a good example of how administrative guidelines can contribute to a more equitable and representative public sphere.

AI Generated

As a politically right-leaning analyst, the FOI documents concerning the Australian Electoral Commission's (AEC) communication and branding guidelines reveal a comprehensive and highly controlled approach to its public image. While some aspects align with conservative principles, others raise notable concerns regarding fiscal responsibility, limited government, and individual liberty.

Fiscal Responsibility and Limited Government:
The most striking revelation is the sheer scope and prescriptive nature of the AEC's "Brand Guidelines" and "Writing Style" documents. The existence of detailed rules for everything from sentence length and contraction use to specific fonts, color palettes, and custom-designed graphic elements suggests a significant investment in image management. From a conservative standpoint, this raises questions about fiscal responsibility: is such extensive branding and centralized control over messaging an efficient use of taxpayer money for an electoral commission, whose primary function is to administer elections? This level of detail could be perceived as bureaucratic bloat and an overemphasis on public relations rather than strictly essential operational duties, potentially deviating from principles of limited government. The very existence of a "Brand Architecture" with sub-brands, each with its own visual identity, implies ongoing administrative and creative costs that warrant scrutiny.

Economic Efficiency:
In terms of communication style, the guidelines advocate for "clear and direct," "accurate," "objective and impartial" language, and encourage the avoidance of "clichés, jargon and technical terms" (Pages 2, 4). These principles align well with conservative values of efficient and transparent government, ensuring information is readily understood by the public. The pragmatic adoption of accessibility guidelines (e.g., WCAG 2.0) and optimizing for search engines (Page 4) can also be seen as positive for efficient public service delivery.

However, certain language mandates introduce potential inefficiencies or ideological leanings. The insistence on "gender-neutral" terms and preferred pronouns (Pages 2, 3, 5), alongside highly specific rules for referring to various social groups, could be viewed as prioritizing a particular social agenda over universal clarity and directness. While aiming for "inclusivity," such prescriptive language might add complexity or lead to convoluted phrasing, thus detracting from communication efficiency.

Individual Liberty:
The AEC's "Formality Principles" for ballot papers (Page 8) align positively with individual liberty. By instructing staff to "err in favour of formality" and give effect to the "intention of the voter" when assessing ballots, the AEC prioritizes ensuring that individual votes are counted, even if minor technicalities exist. This upholds the individual's right to participation in the electoral process.

Conversely, the detailed "Workforce Profile" (Page 8) which explicitly tracks and displays "diversity targets" for hiring based on identity groups (Aboriginal, culturally and linguistically diverse, disability) raises significant concerns. From a conservative perspective, such identity-based targets can be seen as undermining meritocracy, fostering group identity over individual merit, and potentially interfering with equal opportunity in employment. This deviates from principles of individual liberty and limited government by suggesting government-mandated social engineering in hiring practices.

Furthermore, the explicit creation of "distinct visual identities" and "culturally appropriate" engagement strategies for specific racial/ethnic groups, such as the Indigenous Electoral Participation Program (IEPP) (Pages 24, 26), could be viewed as an extension of identity politics into government function. While framed as promoting "reconciliation," some conservatives might critique this as an inefficient use of taxpayer resources on specialized messaging for identity groups rather than universal outreach, and as further segmenting society rather than fostering a common national identity.

National Security:
The provided documents do not contain specific information directly related to national security concerns.

In summary, while the AEC's branding initiatives aim for consistency and clarity in communication, the extent of resources dedicated to image management and the prescriptive nature of language and diversity policies suggest a broad interpretation of its role that extends beyond traditional limited government functions. This approach may lead to unnecessary administrative overhead and raises questions about fiscal responsibility and the prioritization of identity politics over universal principles and individual merit.

AI Generated

The provided FOI documents, detailing the Australian Electoral Commission's (AEC) communication and branding guidelines, reveal a pervasive bureaucratic culture marked by excessive micromanagement, questionable resource allocation, and an overriding preoccupation with image control rather than efficient and transparent public service.

Key Findings Suggesting Waste, Power Abuse, or Questionable Decision-Making:

Excessive Micromanagement and Bureaucratic Burden:
- Granular Language Policing: The "AEC Writing Style" dictates minute details of internal and external communication, from mandating contractions and sentence length (under 20 words) to highly prescriptive rules on pronoun usage and specific terminology for various identity groups (e.g., LGBTQIA+, Aboriginal and Torres Strait Islander peoples, people with disabilities). This level of micromanagement suggests a focus on policing language and conformity to ideological preferences, potentially wasting staff time on minutiae rather than core electoral duties.
- Overly Detailed Style Guides: The sheer volume and specificity of rules for everything from precise number formatting (commas for numbers over 999, exact rounding conventions) to the precise angles of graphic elements (30-degree speech bubbles) indicate an agency more concerned with trivial consistency and aesthetic control than practical efficiency. This bureaucratic burden likely slows down communication and increases overheads.
Questionable Resource Allocation and Potential Waste:
- Costly "Custom Created Graphics" and High-Production Visuals: The AEC has invested in "custom created graphics" like angled speech bubbles and banners, along with requiring "professionally shot" video content and developing "animation sequence templates." These bespoke design elements and high-production visuals likely incur significant costs (design agency fees, specialized staff), which could be deemed a wasteful expenditure of taxpayer money on non-essential aesthetic indulgences.
- Fragmented and Proliferating Branding: The guidelines reveal multiple layers of branding: a primary AEC brand, distinct "event logos" for each election/referendum, and separate "distinct visual identities" for internal campaigns and specific programs (Education, Indigenous Electoral Participation Program, Indigo Program). This proliferation of brands necessitates continuous design work, adds considerable administrative and financial overhead, and fragments the AEC's visual identity, pointing to costly internal bureaucratic expansion rather than streamlined operations.
- "Exempt but Still Use" Coat of Arms: The AEC, despite being exempt as an independent statutory agency, chooses to include the Australian Coat of Arms on some products. This decision, while seemingly minor, can be seen as an act of self-importance or an attempt to project an air of authority, adding unnecessary visual clutter and reinforcing a less approachable image.
Lack of Transparency and Image Control:
- Obsessive Logo Control: The highly prescriptive rules for logo usage, including specific color values, minimum size, clear space, and a long list of "incorrect usage" examples, demonstrate an obsessive level of control over the AEC's visual identity. This suggests a government agency is potentially more concerned with its curated image than with flexible, efficient communication or allocating resources to more critical areas. The required approval process for "all uses of logo lock-ups" creates a bureaucratic bottleneck.
- Performativity in Diversity and Authenticity: Instructions for photography to "reflect diversity" and "look real, comfortable and engaged – not staged" can be interpreted as performative transparency. This indicates an attempt to appear inclusive and authentic through curated visuals, without necessarily guaranteeing genuine, unfiltered information or addressing deeper systemic issues.
- Obfuscation through Complexity: The detailed explanation of the Senate vote counting process, replete with intricate mathematical calculations for vote transfers, while presented as "educational," can be seen as an exercise in technical obfuscation. The inherent complexity of the process, particularly its mathematical presentation, makes genuine public scrutiny practically impossible, fostering reliance on trust rather than understanding. This can be viewed as a means to maintain bureaucratic control and reduce public accountability for the inner workings of the electoral system.

In essence, these documents portray a government agency heavily invested in controlling its narrative, image, and internal communication down to minute detail, raising significant questions about the efficiency and necessity of such extensive bureaucratic processes and the allocation of public funds towards aesthetic and ideological uniformity rather than core public service delivery.

AI Generated

The FOI documents highlight the Australian Electoral Commission's (AEC) unwavering commitment to effective governance, clear communication, and public service. They reveal a meticulously crafted framework designed to ensure transparency, foster public trust, and promote inclusive participation in Australia's democratic processes.

The initial schedule of released documents, including comprehensive style guides and brand guidelines, immediately demonstrates the government's dedication to transparency. By readily providing these internal operational standards, the AEC invites public understanding of its commitment to clarity, precision, and consistency in all communications. This proactive openness underscores effective governance.

Delving into the "AEC Writing Style" and "Brand Guidelines," the documents showcase a profound dedication to inclusivity and respectful engagement. The guidelines meticulously detail the use of gender-neutral language, person-first language for individuals with disabilities, and culturally sensitive terminology for Aboriginal and Torres Strait Islander peoples. This proactive approach ensures that all government communications are accessible, respectful, and resonate positively with every segment of the Australian community, embodying the government's commitment to equality and reconciliation. The emphasis on concise, clear sentences and accurate information further highlights the dedication to effective information dissemination, ensuring that vital electoral processes are easily understood by all citizens.

Furthermore, the documents outline robust standards for digital presence, photography, videography, illustrations, and even financial reporting. This comprehensive approach to communication ensures a consistent, professional, and trustworthy image across all platforms. By adhering to strict accessibility guidelines (WCAG 2.0), the AEC champions universal access to information, demonstrating a forward-thinking government that leverages modern technology to serve all its constituents efficiently and inclusively.

Finally, the AEC's sophisticated brand architecture demonstrates a balanced and adaptable approach to governance. While maintaining a unified corporate identity for core functions, the framework allows for tailored visual identities and messaging for specific initiatives like election campaigns and specialized programs (e.g., Education, Indigenous Electoral Participation Program, Indigo). This strategic flexibility ensures that public outreach is highly effective and culturally appropriate, without compromising the overarching integrity and clarity of the government's message. The stringent approval processes for any deviation from the guidelines underscore a diligent management of public image and a commitment to maintaining high standards across all public-facing activities, ultimately serving the public good by facilitating a robust and trusted democratic system.

AI Generated

These FOI documents expose a disturbing culture of bureaucratic excess, profound inefficiency, and a pervasive lack of trust within the Australian Electoral Commission (AEC).

1. Obsessive Micromanagement and Prescriptive Overreach:
The overwhelming detail of these guidelines, dictating everything from sentence length (max 20 words) and avoidance of contractions to the precise formatting of dates, numbers, and Acts, paints a damning picture. It suggests a fundamental lack of trust in AEC staff's basic literacy and professional judgment. The implication is clear: employees are perceived as incapable of writing clearly or correctly without excruciatingly granular instructions, leading to a stifling, compliance-driven environment. This level of control is not merely about consistency; it's a testament to an agency that prioritizes rigid adherence to form over the cultivation of genuine communication skills and intellectual autonomy.

2. Performative Inclusivity and Linguistic Policing:
While ostensibly promoting "inclusive language," the extensive and rigid terminology mandates concerning Indigenous Australians, LGBTQIA+ communities, and people with disabilities can be viewed cynically as performative. The detailed prescriptions and self-reflection questions suggest an agency more focused on linguistic policing to preempt public criticism than on fostering truly empathetic and effective communication. The resources dedicated to codifying such minute linguistic rules, often mirroring publicly available style guides, hint at an internal obsession that diverts attention and resources from core electoral functions to an almost neurotic concern with public perception.

3. Bureaucratic Inefficiency and Wasted Resources:
The very existence of these internal documents, prescribing fundamental communication standards that should be inherent or easily accessible (e.g., from the Australian Government Style Manual), is a red flag. Requiring an FOI request to obtain such basic operational guidelines speaks volumes about a default stance of opacity and an administrative bottleneck that forces citizens to jump through bureaucratic hoops for trivial information. This signifies an inefficient bureaucracy wasting taxpayer money on processing requests for what should be readily available public information. Furthermore, the extensive templating (including a "Fax cover sheet" in the digital age) points to an agency clinging to outdated practices and spending resources codifying every mundane interaction, stifling creativity and promoting a homogenized, uninspiring public face.

4. Lack of Transparency and Public Engagement:
The AEC's approach, as revealed by these documents, suggests an inward-looking agency. By making even basic communication protocols subject to FOI requests, the AEC projects an image of an institution that withholds even innocuous information, implicitly viewing its internal operations as proprietary rather than publicly accountable. This deliberate lack of proactivity in sharing how it communicates undermines public trust and implies a preference for bureaucratic control over genuine, open engagement with the electorate.

In summation, these FOI documents lay bare an AEC riddled with a deeply entrenched, inefficient bureaucracy. They depict an organization that mistrusts its own staff, stifles initiative through excessive micromanagement, and expends valuable resources on rigid linguistic control and outdated processes, rather than fostering a truly transparent, adaptable, and publicly-engaged electoral system.

AI Generated

The provided FOI documents from the Australian Electoral Commission (AEC) detail their internal guidelines for communication, branding, and writing style. Analyzed through an Objectivist lens, these documents present a dual nature, encompassing both commendable aspects aligned with reason and individual agency, and concerning elements of collectivism and bureaucratic overreach.

I. Content Summary

The documents outline a comprehensive communication strategy for the Australian Electoral Commission (AEC). The core content includes:

Communication Guidelines (AEC Writing Style): Emphasis on clear, concise, and direct language for a diverse audience. It advocates for short sentences, avoidance of jargon, and the use of contractions. A significant portion is dedicated to "inclusive language," specifically detailing preferred terminology and capitalization for "Aboriginal and Torres Strait Islander peoples," "Elders," "Traditional Owners," and "Country." It also promotes gender-neutral language and "person-first language" for individuals with disabilities, while cautioning against euphemisms like "differently-abled."
Visual Identity (Brand Guidelines, Logo Usage, Typography, Colour Palette, Photography, Illustration & Icons): A strict set of rules governs the AEC's visual presentation. All external communications must feature the AEC logo and URL. The brand's primary colour is purple, supported by specific blues and greys, with limited use of a secondary palette. Typography is prescribed (Helvetica Neue, Arial, Roboto). Strict guidelines dictate logo placement, size, and prohibit any alteration. All materials, including digital content and social media, must adhere to these visual identity rules. Photography must reflect AEC business and the "diversity of our community and staff," with a preference for "real, comfortable and engaged" images over staged ones, and requires signed consent forms.
Process and Exceptions: All branding and communication materials must be developed in consultation with or by the AEC Production and Design Communications Team. Mandatory elements for external communication are specified, including authorization statements. Exceptions to the corporate brand guidelines are allowed for "approved internal campaigns" and "approved AEC programs" (such as the Indigenous Electoral Participation Program (IEPP), Education, and Indigo program), but these still require central approval and adhere to certain core brand elements.
Electoral Process Specifics:
- Formality Principles: Five principles guide the assessment of ballot papers, emphasizing the voter's intention, objective evidence, and erring in favor of formality.
- Compulsory Voting: Explicitly states that "VOTING IS COMPULSORY FOR AUSTRALIAN CITIZENS AGED 18 YEARS OR OVER."
- Early Voting: Lists various reasons entitling individuals to vote early.

II. Objectivist Critique

The AEC documents reveal a tension between the practical demands of a government institution and the principles of Objectivism.

Alignment with Reason and Individual Liberty:

Clarity and Directness: The emphasis on clear, concise, and unambiguous communication (e.g., short sentences, avoiding jargon, direct language) is highly aligned with Objectivism's promotion of reason. Rational individuals require clear information to understand reality and make informed choices. The rejection of vague euphemisms for conditions like disability (e.g., "suffering from" or "differently-abled") is a positive step towards honest communication.
Respect for Individual Agency in Voting: The "Formality Principles" for assessing ballot papers are a prime example of respecting individual liberty and reason. By prioritizing the voter's clear intention and the objective evidence on the ballot, and actively striving to uphold their vote, the AEC demonstrates a commitment to individual agency within the electoral process.

Violations of Individual Liberty, Rational Self-Interest, and Laissez-Faire Capitalism; Evidence of Collectivism and Government Overreach:

Forced Altruism and Government Overreach (Compulsory Voting): The most profound violation of individual liberty and rational self-interest is the mandate for "COMPULSORY VOTING." Objectivism holds that individuals have the right to pursue their own rational self-interest and to make choices, including whether or not to participate in political processes. Forcing participation treats citizens as cogs in a collective machine, rather than sovereign individuals capable of independent judgment and action. This is a clear instance of government overreach into the fundamental freedom of association and choice.
Bureaucratic Interference and Suppression of Personal Initiative: The pervasive and detailed control over all aspects of communication is a hallmark of bureaucratic interference.
- Centralized Control of Branding: The requirement that virtually all communication materials be created by or in "consultation with the AEC Production and Design Communications Team" (Document 3) stifles individual initiative, creativity, and efficiency. It imposes a uniform aesthetic (e.g., specific fonts, colours, logo placement) driven by a collective organizational identity, rather than allowing individuals to exercise rational judgment in their specific communication tasks. This top-down control limits personal initiative and autonomy in productive achievement.
- Prescriptive Language and Identity Politics: While superficially promoting "inclusivity," the highly prescriptive guidelines on language and terminology (e.g., specific capitalization for "Aboriginal and Torres Strait Islander peoples," mandating engagement with "communities" on terminology) (Document 2) venture into thought-control by proxy. It promotes a collectivist ideology, forcing individuals to adopt specific group-identity framings in their communication, rather than focusing on objective reality or rational self-expression.
- Mandated "Diversity" in Visuals: Directives that photography must "reflect... the diversity of our community and staff" (Document 13) and the development of specific visual identities for programs like IEPP (Document 19) based on ethnic/cultural groups, are instances of collectivism. This visual social engineering prioritizes demographic representation over individual merit or the objective purpose of the image, potentially promoting a form of forced altruism where resources are directed towards identity-based aesthetic mandates.
- Mandated "Accessibility": The requirement for all applications to be "accessible" and "comply with the WCAG 2.0 Accessibility Guidelines" (Document 11, 15) is a form of forced altruism. While making information accessible is a courteous and often pragmatic choice, mandating universal compliance for every output imposes costs and resource allocation decisions that might not align with every individual's or department's rational self-interest or efficient resource use.

In summary, the AEC documents reveal a strong, centralized bureaucracy that, while valuing clarity in communication, unfortunately prioritizes collective identity and mandated uniformity at the expense of individual liberty, rational self-interest, and personal initiative. The compulsion to vote stands as the starkest symbol of government overreach, overshadowing any otherwise rational aspects of their communication guidelines.

AI Generated

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Section 47F


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AI Generated

Document 4 - AEC Visual Identity (A3080703).pdf (pdf)

Download file


--- Page 1 ---

Australian Electoral Commission

Brand guidelines

AEC Brand Guidelines 

1


--- Page 2 ---

Contents

The AEC corporate brand 

How we sound 

How we look 

Design examples 

The AEC logo 

Secondary logos 

Colour palette 

Typography 

Photography 

Videography 

Illustration and icons 

Websites and social channels 

Branding exceptions 

AEC brand architecture 

Campaigns 

AEC programs 

3

4

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10

12

15

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AEC Brand Guidelines 

2


--- Page 3 ---

The AEC corporate brand

The corporate brand represents the Australian Electoral 
Commission (AEC), what it does, its values and reputation. The 
brand is created by both tangible and intangible elements.

It is designed to present a consistent approach and style, so all 
AEC communication is instantly recognisable.

The elements that make a product distinctly AEC include:

•  The AEC logo (page 9)

• 

 The AEC purple (page 14)

•  The AEC voice (page 4).

• 

 Clear and strong typography (page 15)

•  Use of the graphic devices (page 5)

These elements should be a strong feature and prominent across 
both digital and printed products.

When producing material for the AEC, always consider its purpose, 
audience, distribution methods and how your product fits in with 
the AEC values. Designs should be uncluttered and clean, with 
minimal decorative elements.

All AEC communication should sit comfortably within the suite of 
AEC products. For more information on the AEC brand contact the  
AEC Communications Team.

Australian Electoral Commission

A voting team will 
be visiting soon 

Here’s where the team 
will visit and when:

 Australian
Electoral
Commission

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AEC Brand Guidelines 

3


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How we sound

Voice

Tone

The AEC voice represents our personality and how we are 
perceived by our audience. It’s important that our voice is used 
consistently when communicating to all our audiences.

The AEC voice is:

•  Active (clear and direct)

•  Accurate (using facts and information that can be supported 

with evidence)

•  Accessible and inclusive 

•  Objective and impartial.

While our voice dictates what we say, our tone influences how we say it, 
and this can vary depending on the audience. 

For all audiences:

•  use straight-forward, familiar language

•  speak in a respectful and inclusive manner

•  use short, concise sentences where possible.

Decide whether your audience is internal/external, formal/informal to 
determine if certain abbreviations, acronyms and jargon are appropriate.

When communicating with an external audience:

•  Refer to the AEC in the third-person (Eg. ‘the AEC will deliver on its 

priorities’ instead of ‘we will deliver on our priorities’)

•  Limit clichés, jargon and technical terms.

For internal audiences:

•  Use of ‘I, we, us’ is encouraged in informal staff communication when it 

refers to the organisation as a whole.

For details and more information refer to the AEC writing style page 
on the intranet.

AEC Brand Guidelines 

4


--- Page 5 ---

How we look 
Key elements

All material using the AEC corporate brand must be created by, 
or be developed in consultation with the AEC Production and 
Design Communications Team.

Mandatory elements for all AEC external communication 
products

•  AEC logo

•  URL (aec.gov.au)

An authorisation statement may be required for some materials 
produced and distributed by the AEC. Please check the latest 
information in the Authorisation Requirements – AEC campaigns 
document to ensure communication products are compliant.

Make your vote count – Senate

How to vote
in a federal election

On the white ballot paper you can choose to vote either above or 
below the line:

EITHER

Above the line
Number at least 6 boxes for parties or groups, in the order of your choice.

Your ofﬁ cial guide 
to the Eden-Monaro by-election 
including COVID-19 safety measures
SATURDAY 4 JULY 2020

OR

Sample ballot paper

OR

Below the line
Number at least 12 boxes for individual candidates, in the order of your choice.

This guide is only 
relevant to people who 
are enrolled to vote 
in the federal electoral 
Division of Eden-Monaro 
in New South Wales.

Adelong
Adelong
Adelong

Tumut
Tumut
Tumut

Batlow
Batlow
Batlow

Talbingo
Talbingo
Talbingo

Tumbarumba
Tumbarumba
Tumbarumba

YassYassYass

Murrumbateman
Murrumbateman
Murrumbateman

Lake 
George

Bungendore
Bungendore
Bungendore

Nerriga
Nerriga
Nerriga

Queanbeyan
Queanbeyan
Queanbeyan

Braidwood
Braidwood
Braidwood

ACT not 
ACT not 
ACT not 
included
included
included

Captains Flat
Captains Flat
Captains Flat

Y
Y
W
W
H
H

O
O
R
R
A
A
N
N
O
O
M
M

Adaminaby
Adaminaby
Adaminaby

SNO
SNO
W
W
Y
Y

Khancoban
Khancoban
Khancoban

EDEN-MONARO

Berridale
Berridale
Berridale

Jindabyne
Jindabyne
Jindabyne

Cooma
Cooma
Cooma

M
M
O
O
U
U
N
N
T
T
AIN
AIN

S
S

Nimmitabel
Nimmitabel
Nimmitabel

Bodalla
Bodalla
Bodalla

Narooma
Narooma
Narooma

Y
Y
W
W
H
H

Bermagui
Bermagui
Bermagui

Cobargo
Cobargo
Cobargo

S
S
E
E
C
C
N
N
I
I
R
R
P
P

BegaBegaBega

Bemboka
Bemboka
Bemboka
HWY
HWY

Tathra
Tathra
Tathra

Sample ballot paper

Don’t worry if you make a mistake – just ask for another ballot paper.

Bombala
Bombala
Bombala

Pambula
Pambula
Pambula

Merimbula
Merimbula
Merimbula

Delegate
Delegate
Delegate

EdenEdenEden

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Authorised by the Australian Electoral Offi cer for New South Wales, Level 10, 59 Goulburn Street, Haymarket.
Printed by VisAbility Limited, 61 Kitchener Avenue, Victoria Park.

VOTING IS COMPULSORY
FOR AUSTRALIAN CITIZENS
 AGED 18 YEARS OR OVER

URL (aec.gov.au)

AEC logo

Authorisation statement

AEC Brand Guidelines 

5

OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 SenatorsOFFICIAL USE ONLYSAMPLE452136OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLE


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How we look 
Graphic devices

The AEC brand includes three custom created graphics, designed 
to assist with consistency across AEC communication products. 

Speech bubble (angle at 30deg)

Enrol
to vote
here

Angled banner (angle at 30deg)

Grey outlined box – commonly used as a footer 
(angle at 30deg)

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Enrol
to vote
here

Australian Electoral Commission

COVID-19 
Safety measures

Keep your distance

 Stand 1.5 metres apart

 Follow guiding fl oor markers

 Follow instructions from AEC staff

Practise good hygiene

 Cough or sneeze into your elbow

 Use the hand sanitiser available

 Don’t leave anything behind

The AEC is undertaking strict sanitisation and physical distancing 
measures. Thank you for your cooperation and patience.

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AEC Brand Guidelines 

6


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Design examples

Australian Electoral Commission

Australian Electoral Commission

A4 election flier

The Australian 
Electoral Commission 
has visited

This card has been 
left with residents who 
have already voted. 

Working away from home?
You still need to vote 
in the federal election

If you’ll be away from 
home on election day 
you could be eligible to 
vote early.

You can vote at any early 
voting centre, remote 
polling location or at some 
airport terminals. Check 
our website for locations 
and opening times.

Or you can apply 
for a postal vote at 
aec.gov.au/pva

Authorised and printed by the Electoral Commissioner, 10 Mort Street, Canberra ACT 2601

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2020 
Eden-Monaro 
by-election

Social media post

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A2 poster

 A by-election for the Division 
of Eden-Monaro will soon be held.

In-person or postal voting options

It is important for you to consider your circumstances 
and plan how you will cast your vote in the by-election. 
Information regarding your in-person or postal voting 
options, as well as the range of COVID-safe voting 
arrangements being put in place, will be available at 
www.aec.gov.au

Enrolment

If you live within the division you can enrol, 
update your enrolment details or check your 
enrolment by going to www.aec.gov.au. 
If you need to enrol or update your enrolment 
details you need to do so before the close 
of rolls for the by-election.

Recent bushﬁ res

If you are temporarily displaced from your 
enrolled address due to the recent bushfi res 
you can remain at your enrolled address. 
If the recent bushfi res have caused you to 
move residence in what you’d consider to be 
a permanent new arrangement then you 
should update your enrolment.

For information regarding your voting 
options and COVID-safe voting 
arrangements go to www.aec.gov.au 
or call the AEC on 13 23 26.

YassYassYass

Murrumbateman
Murrumbateman
Murrumbateman

Lake 
George

Bungendore
Bungendore
Bungendore

Nerriga
Nerriga
Nerriga

Queanbeyan
Queanbeyan
Queanbeyan

Braidwood
Braidwood
Braidwood

ACT not 
ACT not 
ACT not 
included
included
included

Captains Flat
Captains Flat
Captains Flat

Adelong
Adelong
Adelong

Tumut
Tumut
Tumut

Batlow
Batlow
Batlow

Talbingo
Talbingo
Talbingo

Tumbarumba
Tumbarumba
Tumbarumba

Y
Y
W
W
H
H

O
O
R
R
A
A
N
N
O
O
M
M

Adaminaby
Adaminaby
Adaminaby

SNO
SNO
W
W
Y
Y

Khancoban
Khancoban
Khancoban

EDEN-MONARO

Berridale
Berridale
Berridale

Jindabyne
Jindabyne
Jindabyne

Cooma
Cooma
Cooma

M
M
O
O
U
U
N
N
T
T
AIN
AIN

S
S

Nimmitabel
Nimmitabel
Nimmitabel

Bodalla
Bodalla
Bodalla

Narooma
Narooma
Narooma

Y
Y
W
W
H
H

Bermagui
Bermagui
Bermagui

Cobargo
Cobargo
Cobargo

S
S
E
E
C
C
N
N
I
I
R
R
P
P

BegaBegaBega

Bemboka
Bemboka
Bemboka
HWY
HWY

Tathra
Tathra
Tathra

Bombala
Bombala
Bombala

Pambula
Pambula
Pambula

Merimbula
Merimbula
Merimbula

Delegate
Delegate
Delegate

EdenEdenEden

Cover – digital publication

Authorised and printed by the Electoral Commissioner, 50 Marcus Clarke Street, Canberra

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A3 poster

AEC Brand Guidelines 

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--- Page 8 ---

Design examples

Australian Electoral Commission

AEC workforce proﬁ le

Our workforce proﬁ le shown below is at December 2020.

ONGOING 
HEADCOUNT

674

WORKFORCE
DIVERSITY

Aboriginal and/or 
Torres Strait Islander people

1.6%

Culturally and linguistically diverse (CALD)

People with a disability

2.2%

68%
32%

Female

Male

3.9%

2.5%
Government 
diversity target

A-frame signage

AGE OF 
WORKFORCE

36%

31%

24%

Nearly a third of the workforce 
have been with the agency for 
10+ years with nearly a quarter 
of the workforce in a position to 
retire or transition from AEC in 
the next fi ve years.

9%
<29

30-44

45-54

55+

Australian Electoral Commission

Formality
Principles

Australian Electoral Commission staff will apply the following 
principles to ballot papers when assessing formality:

1

2

3

4

5

Start from the assumption that the voter has 
intended to vote formally.

Establish the intention of the voter and give effect 
to this intention.

Err in favour of formality where the voter has tried 
to submit a formal vote.

Australian Electoral Commission

Only consider what is written on the ballot paper.

Read the ballot paper as a whole.

Today is 
election day. 
Don’t forget 
to vote

TENURE

TENURE BY AGE

AVG. TENURE BY DIVISION

11%

37%

20%

17%

6%

9%

<1 years

1-5 years

6-9 years

10-14 years

15-20 years

20+ years

5.5

YEARS

Enabling and 
Regulation

6.7

YEARS

Organisational 
Transformation

8.9

YEARS

Service 
Delivery

OTHER STAFF

CONTRACTORS

NON-ONOING

LABOUR HIRE

CASUALS

4

43

150

702

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Authorised by the Electoral Commissioner, 10 Mort Street, Canberra ACT 2601

Are you entitled
to vote early?

Here is where you can vote from 8am–6pm

You can vote early if on election 
day you will be unable to attend 
a polling place because you:

  are outside the electorate where you are 

enrolled to vote 

  are more than 8km from a polling place 
  are travelling 
  can’t leave your workplace to vote 
  are seriously ill, infi rm or due to give birth shortly 

(or if you are caring for someone who is) 

  are a patient in hospital and can’t vote at the 

hospital 

  have religious beliefs that prevent you from 

attending a polling place 

  are in prison serving a sentence of less than three 

years or otherwise detained 

  are a silent elector 
  have a reasonable fear for your safety.

All eligible Australian citizens aged 18 years and older are required by law to enrol 
and vote. This fact sheet is not a legal document but a guide only to assist you to 
assess your entitlement to vote early under the Commonwealth Electoral Act 1918 
(Electoral Act). If you wish to see full details of the legal requirements as set out 
in the Electoral Act, please see the poster displayed at this polling place or ask a 
polling offi cial for a copy (EF050).

aec.gov.au  13 23 26

Authorised and printed by the Electoral Commissioner, 10 Mort Street, Canberra ACT 2601

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Election communication 
posters and fliers

AEC Brand Guidelines 

8


--- Page 9 ---

Design examples

aec.gov.au

Report cover

Report internal pages

CANDIDATES: 8    VACANCIES: 6    FORMAL VOTES: 69,993    QUOTA: 10,000

CANDIDATES 

A

B

C

D

E

F

G

H

FIRST PREFERENCE VOTES

COUNT

1

TOTAL FIRST PREFERENCE VOTES 

15,001

16,000

TOTAL AFTER COUNT 1

15,001

16,000

Candidates B, A and F elected.

ELECTED (2)
SURPLUS 5,001

ELECTED (1)
SURPLUS 6,000

SUBSEQUENT COUNTS

COUNT

2

All Candidate B ballot papers are distributed to the next 
preferenced continuing candidate. The transfer value of 
Candidate B ballot papers is calculated by dividing the 
total number of surplus votes accrued by the total number 
of ballot papers received, e.g. 6,000 (surplus) ÷ 16,000 
(ballot papers) = 0.375. The transfer value is 0.375. A 
quota of votes remains with the elected candidate.

C 2,000 x 0.375

D 3,500 x 0.375

E 1,000 x 0.375

G 7,000 x 0.375

H 2,500 x 0.375

TOTAL AFTER COUNT 2

15,001

10,000

COUNT

3

All Candidate A ballot papers are distributed to the next 
preferenced continuing candidate. The transfer value of 
Candidate A ballot papers is calculated by dividing the 
total number of surplus votes accrued by the total number 
of ballot papers received, e.g. 5,001 (surplus) ÷ 15,001 
(ballot papers) = 0.3334. The transfer value is 0.3334

C 900 x 0.3334

D 10,200 x 0.3334

E 0 x 0.3334

G 3,001 x 0.3334

H 900 x 0.3334

TOTAL AFTER COUNT 3

10,000

10,000

COUNT

4

All Candidate F ballot papers are distributed to the next 
preferenced continuing candidate. The transfer value of 
Candidate F ballot papers is calculated by dividing the 
total number of surplus votes accrued by the total number 
of ballot papers received, e.g. 3,500 (surplus) ÷ 13,500 
(ballot papers) = 0.2593. The transfer value is 0.2593.

500

500

750

1,250

300

1,550

2,074

TOTAL AFTER COUNT 5-8

10,000

10,000

COUNT

9

All Candidate E ballot papers are distributed to the next 
preferenced continuing candidate. The transfer value 
of Candidate E ballot papers is 168 (surplus) ÷ 11,393 
(ballot papers) = 0.0147. The transfer value is 0.0147.

TOTAL AFTER COUNT 9

10,000

10,000

Candidate D is elected.

COUNT

10

All Candidate D ballot papers are distributed to the next 
preferenced continuing candidate. The transfer value of 
Candidate D ballot papers is 32 (surplus) ÷ 36,530 (ballot 
papers) = 0.0009. The transfer value is 0.0009.

TOTAL AFTER COUNT 10

10,000

10,000

Candidate G is elected.

0

0

0

2,000

9,493

13,500

4,799

8,700

2,000

9,493

13,500

4,799

8,700

ELECTED (3)
SURPLUS 3,500

1,312

375

2,625

3,312

9,868

13,500

7,424

3,400

0

1,000

6,712

9,868

13,500

8,424

1,296

0

C 8,000 x 0.2593

D 5,000 x 0.2593

E 0 x 0.2593

G 500 x 0.2593

H 0 x 0.2593

129

500

750

173

9,976

18

9,908

10,168

10,000

124

ELECTED (4)
SURPLUS 168

D 8,500 x 0.0147

G 1,243 x 0.0147

H 1,650 x 0.0147

10,032

10,000

10,000

9,994

ELECTED (5)
SURPLUS 32

G 14,430 x 0.0009

H 22,100 x 0.0009

12

937   

9,637

300   

9,937

0    

9,937

9,937

24

9,961

19

TOTAL AFTER COUNT 4

10,000

10,000

3,624

8,008

9,868

10,000

8,553

There are no further surpluses to be distributed, so the candidate with the lowest votes (Candidate C) is excluded. Their 
votes are distributed to the remaining candidates at the next counts (one count for each transfer value of votes they hold).

CANDIDATE
EXCLUDED

COUNT

5-8

Counts fi ve to eight continue with Candidate C ballot 
papers being distributed to the remaining candidates 
at the transfer value at which they were received, in order 
of decreasing transfer value.

Candidate E is elected.

Count 5 G

500 x 1

Count 6 G

2,000 x 0.375

Count 7 E

900 x 0.3334

Count 8 D

7,330 x 0.2593

1,900

G

670 x 0.2593

300

10,000

10,000

10,000

10,006

9,980

ELECTED (6)

NOT ELECTED

A

B

D

E

F

G

ELECTED

ELECTED

ELECTED

ELECTED

ELECTED

ELECTED

The Senate 
count process

Any surplus votes from elected 
candidates (votes in excess of the 
quota), are transferred to the continuing 
candidates who are the next choice of 
voters on those ballot papers. Because 
it is not possible to determine which 
votes actually elected the candidate and 
which votes are surplus, all the elected 
candidate’s ballot papers are transferred 
at a reduced rate. When a candidate is 
excluded, their votes are distributed at 
the transfer value at which they were 
received, in the order of highest to 
lowest transfer value.

Note: the example is for educational 
purposes only.

Counting Senate votes starts after 6pm 
when polling places close to the public. 
Counting of fi rst preferences begins but 
due to the high number of votes the full 
count cannot be completed until several 
weeks after the election. Senate ballot 
papers are scanned and checked for 
formality – the fi nal number of formal 
votes is needed to determine the quota.

To be elected, a candidate needs to 
win a quota — a set proportion of the 
electorate’s votes. This is known as 
proportional representation. The quota 
is worked out by dividing the total 
number of formal votes by one more 
than the number of vacancies to be 
fi lled and then adding one to the result. 

In this half senate election example 
(six vacancies), the quota is 69,993 
(formal ballot papers) divided by 
(6+1) + 1 = 10,000.

www.aec.gov.au  13 23 26

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Authorised by the Electoral Commissioner, Canberra

Process diagrams

AEC Brand Guidelines 

9

TOTAL AFTER COUNT 10CANDIDATE BCANDIDATE ACANDIDATE FCANDIDATE ECANDIDATE DCANDIDATE GCANDIDATE HCANDIDATE CAuthorised by the Electoral Commissioner, Canberrawww.aec.gov.au 13 23 2619_1178The Senate count storyCounting Senate votes starts after 6pm when polling places close to the public. Counting of fi rst preferences begins but due to the high number of votes the full count cannot be completed until several weeks after the election. Senate ballot papers are scanned and checked for formality – the fi nal number of formal votes is needed to determine the quota.To be elected, a candidate needs to win a quota — a set proportion of the electorate’s votes. This is known as proportional representation. The quota is worked out by dividing the total number of formal votes by one more than the number of vacancies to be fi lled and then adding one to the result. In this half senate election example (six vacancies), the quota is 69,993 (formal ballot papers) divided by (6+1) + 1 = 10,000.Any surplus votes from elected candidates (votes in excess of the quota), are transferred to the continuing candidates who are the next choice of voters on those ballot papers. Because it is not possible to determine which votes actually elected the candidate and which votes are surplus, all the elected candidate’s ballot papers are transferred at a reduced rate. When a candidate is excluded, their votes are distributed at the transfer value at which they were received, in the order of highest to lowest transfer value.Note: the example is for educational purposes only.Key eventsExcluded candidatesScanning of Senate ballot papersQuota is reached by candidate?Candidate electedTransfer of votesCalculating transfer vote value


--- Page 10 ---

The AEC logo

The AEC logo must be included on all external AEC 
communications, both printed and digital.

Logo colour

The AEC logo should be reproduced in AEC purple on a white 
background wherever possible. 

If necessary, the logo can also be placed on a light grey 
background (up to 30% black).

For black and white printing, the logo can also appear in black  
or a reversed (white).

Minimum size and spacing

The recommended minimum width of the AEC logo is 45mm wide. 

Clear space

Please keep a minimum clear space (x), equal to the width  
of the Australia map element of the logo at any scale.

45mm

x

x

x

x

x

x

AEC Brand Guidelines 

10


--- Page 11 ---

The AEC logo

Incorrect usage

The AEC logo must not be altered in any way. It must not be 
stretched, cropped or used on its own as a design element.

Do not tint or change the colour – the 
logo should be purple, black or white.

Do not enlarge or alter the proportion 
of any part of the logo.

Do not stretch or distort the logo  
or any of its parts.

Do not place the logo on an angle.

Do not place the logo on  
busy/complicated backgrounds.

AEC Brand Guidelines 

11


--- Page 12 ---

Secondary logos
Lock-ups

All uses of logo lock-ups must be approved by the  
AEC Production and Design Communications Team. 

The Australian Government Coat of Arms

20mm minimum

As an independent statutory agency, the AEC is allowed to have 
its own branding. While the AEC is exempt from having to use the 
Coat of Arms, it is used on some AEC products. 

The minimum width of the Coat of Arms is 20mm. The AEC logo 
should be in purple and to the right of the Coat of Arms. 

See the Australian Government Branding Design Guidelines  
for more information.

State logos

In a logo lock-up, the AEC logo should be to the right of the state 
logo, separated by a thin vertical line.

Please ensure both logos appear of equal visual weight.

AEC Brand Guidelines 

12


--- Page 13 ---

Secondary logos
Event logos

The event logo is updated each election/referendum and is used 
on event-specific materials. It should not be used on election/
referendum products that have a long shelf life or are used across 
multiple events. 

The event logo must not replace the AEC logo. 

The logo comprises of the event name written in full and the 
election year, both in Helvetica Neue Heavy Condensed. These 
elements must always appear together and in equal width. 

Variations 

Variations on the event logo may be required for a by-election  
or other electoral events. 

Logo colour

The event logo should be reproduced in AEC purple and grey on 
a white background wherever possible. Mono (black), greyscale or 
reversed (white) versions can be used if required.

Minimum size and spacing

Allow reasonable white space around the logo, and ensure the  
text is large enough to easily be read at 100%.

REFERENDUM

202X

REFERENDUM

202X

REFERENDUM

202X

ELECTION

2019

Full colour
PMS 259, PMS Cool Gray 5

ELECTION

2019

Grayscale

BY-ELECTION

EDEN-MONARO
BY-ELECTION

2020

2020 2020

Pantone 259

Pantone  
Cool Gray 4

Black

Reversed/White

AEC Brand Guidelines 

13


--- Page 14 ---

Colour palette

Primary colour palette

Purple is the AEC’s primary colour. It is politically neutral and has 
strong public association with the organisation. 

The purple should be dominant, and can be supported by blue  
and grey.

Please ensure that all applications of the AEC colour palette are 
accessible and comply with the WCAG 2.0 Accessibility Guidelines.

Secondary colour palette

A secondary colour palette exists to support the primary palette, 
however, its use is limited and should never over-power the AEC 
primary colour palette or brand elements.

The secondary colour palette should only be used:

• 

in infographics, to assist with clear messaging

• 

to add interest to campaign titles in pre-approved campaign 
materials (see page 22)

•  minimally in website applications, for easy navigation. 

Pantone 259
CMYK 69/100/1/5
RGB 110/38/123
HEX #6E267B

Pantone 2925
CMYK 84/21/0/0
RGB 0/156/222
HEX #009CDE

Pantone 661
CMYK 100/75/0/5
RGB 0/53/145
HEX #003591

90% Black
CMYK 0/0/0/90
RGB 65/64/66
HEX #414042

Pantone Cool Gray 4
CMYK 10/8/6/20
RGB 179/179/179
HEX #B3B3B3

Pantone 130

Pantone 7597

Pantone 376

Pantone 241

AEC Brand Guidelines 

14


--- Page 15 ---

Typography

Along with the AEC purple, typography forms one of the key 
recognisable elements of the AEC brand.

Headings should be bold and succinct, with clear hierarchy.  
Text should be accessible, easy to follow, and aid the visual 
direction of the message.

Primary typeface

Helvetica Neue LT Std family

Enrol
to vote
here

Australian Electoral Commission

Formality
Principles

Australian Electoral Commission staff will apply the following 
principles to ballot papers when assessing formality:

Start from the assumption that the voter has 
intended to vote formally.

Establish the intention of the voter and give effect 
to this intention.

Err in favour of formality where the voter has tried 
to submit a formal vote.

Only consider what is written on the ballot paper.

Read the ballot paper as a whole.

1

2

3

4

5

Secondary typeface

Arial

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Web font

Roboto family

AEC Brand Guidelines 

15


--- Page 16 ---

Photography

AEC photography should reflect AEC business and the diversity of 
our community and staff. People should look real, comfortable and 
engaged – not staged. 

Images should be full colour, complement the AEC colour palette, 
and relevant to the content they are representing. 

Please ensure photos reflect correct electoral procedures and 
current COVID-19 guidelines. 

Do not use images:

• 

from a stock library

•  of low resolution or poor quality

•  where obvious digital manipulation has been applied 

•  without a signed Consent to use image/sound form.

A photo library of professional AEC photos is available. Please 
contact the AEC Production and Design Communications 
Team for more information.

AEC Brand Guidelines 

16


--- Page 17 ---

Videography

The AEC has a dedicated YouTube channel, and regularly shares 
video content via social media channels. 

All video content should apply the AEC brand consistently, reflect 
AEC business, and the diversity of our community and staff. Content 
should be professionally shot by an experienced video production 
crew where possible. 

Graphic elements and animation sequence templates have been 
developed for use in AEC videos, including:

• 

intro screen (recommended for videos over 1min)

•  end screen (mandatory for all videos)

• 

lower third nameplates

• 

thumbnail templates

Intro screen example

End screen example

FACT FILES

Positions on the
ballot paper

For templates and more information contact the AEC Media Team.

00:00

Lower third nameplate example

Thumbnail example

AEC Brand Guidelines 

17


--- Page 18 ---

Illustration and icons

The AEC brand has a distinct style for illustrations and icons, for 
use in infographics, navigation, and when a message needs to be 
communicated visually.

1 FEDERAL ELECTION 
ANNOUNCED

2 ELECTION 

COMMUNICATION

3 VOTER 

ENROLMENT

6 VOTING 

COMMENCES

Illustrations 

A suite of custom created, stylised isometric illustrations have 
been developed for the creation of complex infographics and 
storytelling. These are available individually or in themed clusters 
from the AEC Production and Design Communications 
Team. Ensure illustrations are meaningful and fit for purpose.

Icons

AEC icons are simple, stylised and based on the FontAwesome 
icon toolkit. 

They can be:

• 

functional/interactive (to represent buttons/links)

•  explanatory (to replace a large amount of text)

•  navigational (to direct the audience through the content).

Ensure all icons use the AEC brand colour palette, are relevant 
to the content, and quickly communicate the core message in a 
recognisable way. 

Avoid using icons purely as a decorative element. Their purpose 
should always be to strenghten and reinforce the message.

5 BALLOT PAPER 
PRODUCTION

8 ELECTION DAY

7 PREPARING FOR 
ELECTION DAY

12 SEATS ARE 
DECLARED

11 COUNTING  

SENATE VOTES

13 DAY THIRTEEN

14 THE WRITS  

ARE RETURNED

15 ELECTION PACK-UP

4 NOMINATION OF 
CANDIDATES

9 ELECTION NIGHT

10 COUNTING HOUSE OF 

REPRESENTATIVES VOTES

9
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2
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Australian Electoral Commission

Australian Electoral Commission

AEC workforce proﬁ le

Our workforce proﬁ le shown below is at December 2020.

ONGOING 
HEADCOUNT

674

WORKFORCE
DIVERSITY

Aboriginal and/or 
Torres Strait Islander people

1.6%

Culturally and linguistically diverse (CALD)

People with a disability

2.2%

68%
32%

Female

Male

3.9%

2.5%
Government 
diversity target

Working away from home?
You still need to vote 
in the federal election

AGE OF 
WORKFORCE

36%

31%

9%
<29

30-44

45-54

55+

24%

Nearly a third of the workforce 
have been with the agency for 
10+ years with nearly a quarter 
of the workforce in a position to 
retire or transition from AEC in 
the next fi ve years.

If you’ll be away from 
home on election day 
you could be eligible to 
vote early.

You can vote at any early 
voting centre, remote 
polling location or at some 
airport terminals. Check 
our website for locations 
and opening times.

Or you can apply 
for a postal vote at 
aec.gov.au/pva

TENURE

TENURE BY AGE

AVG. TENURE BY DIVISION

11%

37%

20%

17%

6%

9%

<1 years

1-5 years

6-9 years

10-14 years

15-20 years

20+ years

5.5

YEARS

Enabling and 
Regulation

6.7

YEARS

Organisational 
Transformation

8.9

YEARS

Service 
Delivery

OTHER STAFF

CONTRACTORS

NON-ONOING

LABOUR HIRE

CASUALS

4

43

150

702

2
0
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AEC Brand Guidelines 

18

Elections are large and complex events.This is a representation of the key activities.


--- Page 19 ---

Websites and 
social channels

All AEC websites, apps and social media content must use the 
AEC visual identity guidelines, to ensure a consistent look and feel 
across all AEC products.

Assets must be designed with accessibility, functionality and 
usability in mind.

Please consult with the AEC Web Team or AEC Production 
and Design Communications Team for any online or digital 
design requirements.

Social tiles

The AEC has an active presence across a range of social media 
channels managed by the AEC Media Team.

AEC social media graphics should be succinct, uncluttered  
and engaging. Please ensure the AEC brand colours and fonts 
are applied consistently to all social media tiles. A suite of branded 
elements and templates are available for the creation of social 
media tiles.

AEC Brand Guidelines 

19


--- Page 20 ---

Branding exceptions

It’s important that the AEC presents itself as a unified 
organisation, with a cohesive voice and visual identity.

All communication materials from state offices, divisions and 
business areas within the organisation should be aligned with 
the AEC corporate brand. 

There are some instances that allow for flexibility and diversion 
from the brand. These are:

•  approved internal campaigns (see criteria on page 22)

•  approved AEC programs (see page 24).

Any diversion from these guidelines must meet the set criteria 
outlined in the following pages, and must be approved by the 
AEC Communications team.

AEC Brand Guidelines 

20


--- Page 21 ---

AEC brand architecture
Quick reference

AEC corporate brand  
must be used

AEC communications

All digital and printed 
communication materials 
that do not fall under the 
other named categories.

Must follow the  
AEC corporate brand 
guidelines

AEC corporate brand

May be visually independent from AEC corporate brand

AEC corporate brand does not need to be used

Fee for service 

Sponsorships/
partnerships 

These materials are exempt 
from the AEC corporate 
brand guidelines

These materials are exempt 
from the AEC corporate 
brand guidelines, however 
the AEC logo must be 
included as a lock-up 
or supporting logo

Campaigns
(see page 22)

AEC Internal campaigns

 own visual identity

 AEC logo 

Election campaigns 

 own visual identity

 AEC logo & modified 
footer on all materials

 AEC brand colour 
palette and primary 
font (preferred)

AEC programs
(see page 24)

The following programs 
have been approved as  
sub-brands of the AEC:

IEPP

Education

Indigo 

 own visual identity

 AEC logo

 AEC brand colour 
palette and primary 
font

AEC Brand Guidelines 

21


--- Page 22 ---

Campaigns
AEC internal campaigns

Communication materials that are aimed at an internal audience, 
and appear within the confines of AEC buildings and the intranet, 
may apply the AEC brand with flexibility or develop a campaign-
specific look & feel. 

An internal campaign approved for exemption from the corporate 
brand must meet the following criteria. 

The campaign must:

•  have an approved communications plan

•  be aimed at all AEC staff

•  be aligned with the AEC’s Corporate Plan priorities

•  be developed internally in consultation with the  

AEC Production and Design Communications Team.

AEC Brand Guidelines 

22


--- Page 23 ---

Campaigns
AEC election campaigns

Election campaigns play a key role in communicating election 
information to all eligible voters in the lead up to and during 
the election period. They are critical to facilitating successful 
participation in an election.

An election campaign brand may be independent of the AEC 
corporate brand, provided it’s clear it comes from the AEC, and 
mandatory elements are applied consistently in the AEC corporate 
brand guidelines.

AEC Election campaign materials should include:

•  AEC logo & modified version of the footer

•  AEC colour palette and primary font (preferred).

AEC Brand Guidelines 

23


--- Page 24 ---

AEC programs

Some programs within the AEC have been identified as unique 
from a communications perspective, with regards to purpose, 
content and key audiences. They are the: 

•  Education program

• 

Indigenous program (IEPP), and

• 

Indigo Program.

These programs can have their own distinct visual identity, 
provided the ownership and relationship of the program to the 
AEC is always clear.

All program materials should complement the AEC’s corporate 
brand, and include the AEC logo, AEC colour palette (where 
possible) and body text font.

Make your vote count – Senate

How to vote
in a federal election

On the white ballot paper you can choose to vote either above or 
below the line:

EITHER

Above the line
Number at least 6 boxes for parties or groups, in the order of your choice.

OR

Sample ballot paper

OR

Below the line
Number at least 12 boxes for individual candidates, in the order of your choice.

Sample ballot paper

Don’t worry if you make a mistake – just ask for another ballot paper.

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Footer bar (if required)
Preferred position:  
bottom left

AEC logo 
Preferred position: 
bottom right

AEC Brand Guidelines 

24

OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 SenatorsOFFICIAL USE ONLYSAMPLE452136OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLE


--- Page 25 ---

AEC programs
Education

An informal and playful visual identity has been developed for the 
AEC Education program, specifically to appeal to the school sector. 

This helps teachers and students recognise content designed 
specifically for education purposes, and allows for fun, creative 
options when visually presenting complex information.

The Education program brand includes the addition of a fun headline 
font – Franklin Gothic Hand – to be used on top level headings, in 
conjunction with the standard AEC body font (Helvetica Neue).

All education materials must include the:

•  AEC logo 

•  AEC body text font and colour palette.

The Education visual identity must only be used in consultation with 
the AEC Production and Design Communications Team. 

AEC Brand Guidelines 

25


--- Page 26 ---

AEC programs
Indigenous Electoral Participation 
Program (IEPP)

The IEPP leads AEC engagement with Aboriginal and Torres 
Strait Islander people. Its visual identity has been developed 
specifically to appeal to this audience and ensure we inform and 
engage Aboriginal and Torres Strait Islander people in culturally 
appropriate ways.

Key elements of this brand are the stylised custom created 
Australia graphic and the colour palette derived from it. The 
graphic may be deconstructed to provide a range of design 
variations.

Three original artworks designed by Indigenous artist Marcus Lee 
are also available to use as supporting graphics if required.

All IEPP materials should include the AEC logo and footer bar 
(where appropriate).

The IEPP visual identity must only be used in consultation  
with the IEPP National Communications Officer and the  
AEC Production and Design Communications Team.

Our Vote
Our Future

There’s an  
election job
to suit you

Enrol today to help 
shape our tomorrow

aec.gov.au/Indigenous 13 23 26
Authorised by the Electoral Commissioner, 10 Mort Street, Canberra ACT 2601
Original artwork by Marcus Lee Designs
Printed by

aec.gov.au/Indigenous

Do you want to  
work in an election?
aec.gov.au/Indigenous 
Authorised by the Electoral Commissioner, 10 Mort Street, Canberra ACT 2601 
Original Artwork by Marcus Lee Design 

SP005_AECWorkforcePosters_r2.indd   1
SP005_AECWorkforcePosters_r2.indd   1

4/8/21   2:45 pm
4/8/21   2:45 pm

AEC Brand Guidelines 

26

 Our Vote,  Our Future.  What would you like to do today?The AEC acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, culture and community. We pay our respects to Elders past, present and emerging.Easy read guides >Factsheets >Partner downloads >In language information (videos) To enrol or change your details, you will need: • your driver’s licence, or• Australian passport number, or• have someone who is enrolled confirm your identity.18+ or Proof of Age cards are not accepted.Your vote is your say. To vote, you need to be enrolled. The AEC is committed to improving outcomes for all Aboriginal and Torres Strait Islander peoples. Building and maintaining respectful and sustainable relationships with First Nations Australians is core to our values and the way we do business.The AEC delivers and produces a range of resources and materials to help Aboriginal and Torres Strait Islander peoples electoral participation. Our Indigenous Electoral Participation Program engages communities and listens to local elders and community leaders to deliver effective, culturally appropriate services.Artwork by Marcus Lee.Enrol to voteChange my detailsRequest a  paper formThe voting process >Working at an election >Why it’s important to enrol and vote >Follow us on Facebook       AEC: Our Vote, Our Future


--- Page 27 ---

AEC programs
Indigo

Indigo is the AEC’s transformation program. It is a long term, three-
phased approach to improving the organisation’s core capabilities 
and transforming how we provide electoral services.

The Indigo visual identity has been developed to complement the 
AEC corporate brand, with the addition of:

•  a program logo

•  a circular graphic element

•  a new colour - Pantone Violet.

The Indigo logo should always be used with the AEC logo, either 
in a:

• 

 footer lockup  

or

•  separately on covers, posters  and cover pages where “Indigo” 

forms part of the main heading (as shown on right).

A suite of Indigo branded templates and design resources have 
been created to ensure the brand is applied consistently and in line 
with the program’s requirements.

Contact the AEC Production and Design Communications 
Team for further information or the Indigo team for templates.

Systems 
integration

RGB

CMYK

PMS

Make your vote count – Senate

How to vote
in a federal election

On the white ballot paper you can choose to vote either above or 
below the line:

EITHER

Above the line
Number at least 6 boxes for parties or groups, in the order of your choice.

Make your vote count – Senate

RGB

How to vote
in a federal election

Make your vote count – Senate

How to vote
in a federal election

On the white ballot paper you can choose to vote either above or 
below the line:

EITHER

Above the line
Number at least 6 boxes for parties or groups, in the order of your choice.

On the white ballot paper you can choose to vote either above or 
below the line:

Below the line
Number at least 12 boxes for individual candidates, in the order of your choice.

EITHER

Above the line
Number at least 6 boxes for parties or groups, in the order of your choice.

Sample ballot paper

OR

CMYK

OR

Below the line
Number at least 12 boxes for individual candidates, in the order of your choice.

OR

Sample ballot paper

OR

Don’t worry if you make a mistake – just ask for another ballot paper.

Below the line
Number at least 12 boxes for individual candidates, in the order of your choice.

PMS

Sample ballot paper

Don’t worry if you make a mistake – just ask for another ballot paper.

aec.gov.au  13 23 26

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OR

Sample ballot paper

OR

Sample ballot paper

Sample ballot paper

Don’t worry if you make a mistake – just ask for another ballot paper.

PMS

aec.gov.au  13 23 26

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CMYK

aec.gov.au  13 23 26

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CMYK

PMS

AEC Brand Guidelines 

27

OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 SenatorsOFFICIAL USE ONLYSAMPLE452136OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEOFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 SenatorsOFFICIAL USE ONLYSAMPLE452136OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEOFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLEYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 SenatorsOFFICIAL USE ONLYSAMPLE452136OFFICIAL USE ONLYYou may  vote in one of two waysEitherAbove the lineBy numbering at least 6 of these boxes in the order of your choice (with number 1 as your first choice).ABCDEFGPARTY  PARTY  PARTY  PARTY  PARTY  PARTY    OrBelow the lineBy numbering at least 12 of these boxes in the order of your choice (with number 1 as your first choice).PARTY  PARTY  PARTY  PARTY  PARTY  PARTY    UNGROUPEDSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesINDEPENDENTSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesPARTYSURNAMEGiven NamesSURNAMEGiven NamesPARTYSURNAMEGiven NamesSenate Ballot PaperState – Election of 6 Senators861041539117212SAMPLE

AI Generated

AEC FOI Disclosure Log Archive

FOI Request LEX4616

Main Purpose of the FOI Request

Documents from the FOI Request

Main Content from the FOI Request Documents

FOI Request LEX4616, Schedule of Released Documents [PDF 91KB] (pdf)

LEX4616 documents [ZIP 10.4MB] (zip)

ZIP Contents

Document 1 - AEC writing style (A3080697)_Redacted.pdf (pdf)

Document 2 - Publishing guidelines (A3080705)_Redacted.pdf (pdf)

Document 3 - Visual Identiy (A3080693)_Redacted.pdf (pdf)

Document 4 - AEC Visual Identity (A3080703).pdf (pdf)

Document 5 - AEC Templates (A3080701)_Redacted.pdf (pdf)